BUS 599 Week 8 Assignment 3 – Strayer New
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Assignment 3 Part 1: Operation, Technology, and Management Plan
Due Week 8 and
worth 70 points
Use the “NAB Company Portfolio”.
Write a three to
six (3-6) page paper in which you provide the following information below.
Operations Plan (1 – 2 pages)
Note: Remember to assign a dollar amount to each operational
cost you find, as you will need these figures for your income statement and
cash flow in Week 8.
1.
Create an operations
plan for your NAB company using the template in the text as a guide (p. 214
| Operations Plan Preparation Form - Click here for help accessing a
specific page number in your eBook). Extract appropriate
information from the NAB Company portfolio, where applicable. Other required
items in the template should be filled in using your personal preferences.
2.
Provide a rationale
for the competitive advantages section using appropriate functional-level and
business-level strategies to explain the competitive advantages.
o Note: Much of the
research pertaining to the hints provided here can be found in the NAB company
portfolio.
o Hints: Consider whether
you will rent or buy your facilities or outsource production to an existing
company.
o Hints: One of your
biggest expenses as a startup non-alcoholic beverage company will be
transitioning from a small batch prototype of your beverage to production on a
large scale. Research the equipment you will need (vats, refrigerators,
burners, ovens, bottling equipment, and so on), whether you will rent or buy,
how you will maintain and clean it, and so forth. Consider how you will ensure
quality control. What capacity do you intend to reach?
o Hints: Deliberate your
inventory control. Where do your supplies come from and what is your turnaround
time to produce your beverage once you have received an order?
o Hints: Consider your
distribution method. Refer back to your notes for the SWOT analysis assignment
in Week 2 of class.
o Hints: How will you
stay abreast of new developments in your industry? What new products do you have
in development now, in addition to your flagship product?
Describe your research
and development activities and explain how they will contribute to the company.
Technology Plan (1 – 2 pages)
4.
Create a technology
plan for your NAB company using the template in the text as a guide (p. 227
| Technology Plan Preparation Form ). Extract
appropriate information from the NAB Company portfolio, where applicable. Other
required items in the template should be filled in using your personal
preferences.
5.
Provide a rationale
for the personnel needs section by incorporating appropriate functional-level
strategies.
o Hints: Consider the
type of technology your company will use to conduct the following activities:
manage personnel; take, fulfill, and track orders; manage inventory;
communicate with customers and provide customer service; and produce your
beverage.
Management & Organization (1 – 2 pages)
6.
Create a management
plan for your NAB company using the template in the text as a guide (p. 248
| Management Plan Preparation Form ). Extract
appropriate information from the NAB Company portfolio, where applicable. Other
required items in the template should be filled in using your personal
preferences.
7.
Using the flow charts
on p. 242 as a guide, outline your company’s management hierarchy. Note: Charts or diagrams must be imported /
included in the MS Word document.
8.
Provide a rationale
for the management structure and style section by incorporating appropriate
functional-level strategies.
9.
Format your assignment
according to these formatting requirements:
a.
Cite the resources you
have used to complete this exercise. Note: There is
no minimum requirement for the number of resources used in the exercise.
b.
Be typed, double
spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; references must follow APA or school-specific format. Check with your
professor for any additional instructions.
c.
Include a cover page
containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are
not included in the required page length.
The specific course
learning outcomes associated with this assignment are:
·
Create a plan to
implement a firm’s strategy and manage the change from current operations.
·
Describe strategic
planning techniques used to formulate alternative strategies designed to
achieve stated business goals.
·
Use technology and
information resources to research issues in strategic management.
·
Write clearly and
concisely about strategic management using proper writing mechanics.
Assignment 3 Part 2: Business Plan – Draft
Due Week 8 and
worth 30 points
This assignment consists of two (2) sections: a draft of your
business plan and an income statement containing your business plan financials
(i.e. Week 7 Discussion "The Financials"). Note: You must submit both sections as separate
files for the completion of this assignment.
You must intend to
raise money for your startup company. You can start with money from friends and
family but at some point you will need funds from outside investors, either
angels or venture capitalists, depending on how much money you project you will
need to raise. Another possible angle is to develop money through crowdfunding,
assuming your product meets the demand of such audiences.
Before you can
raise money, you must develop a business plan that convinces an investor that
your company will succeed.
Section 1: Business Plan (MS Word or equivalent)
Read Chapters 18 and 19 of the course text: Successful Business Plan. Use the Plan Preparation
Forms at the end of each chapter of Successful Business Plan as
a rough guide.
Write an
approximately fifteen to twenty (15-20) page draft of your business plan in
which you:
1.
Revise the components
of the following previously submitted sections based on the feedback you have
received.
1.
a.
Company
Description (Assignment 1)
b.
Industry Analysis and
Trends (Assignment 1)
c.
Strategic Position
& Risk Assessment (Assignment 1)
d.
Target Market (Assignment 2)
e.
Competition (Assignment 2)
f.
Marketing Plan &
Sales Strategy (Assignment 2)
2.
Create an Ethics &
Social Responsibility Plan.
Note: The Ethics &
Social Responsibility plan should account for approximately three to five (3-5)
pages of the Business Plan Draft.
2.
a.
Describe the ways in
which your company is committed to being a good corporate citizen.
·
o Hints: Consider the following
areas:
§ Creating jobs
§ Following the laws of every jurisdiction in which your company
operates
§ Fair and honest treatment of employees
§ Non-discrimination of employees and increasing diversity of your
work force
o Hints: If your company is
designed as a social venture—in which you have a primary purpose of achieving a
social or environmental goal—describe what that goal is and what aspects of
your company are designed to reach that goal. Provide a rationale for why you
have or why you have not chosen this to be a social venture.
3.
b.
Discuss how your
company’s activities will affect the environment and identify the steps you
will take to mitigate any negative impacts.
·
o Hints: As a beverage company,
consider such issues as your choice of packaging, disposal of bottles /
packages by consumers, and your use of resources, such as water in areas where
water may be scarce.
4.
c.
Determine any health
issues / claims related to the product you are making, whether negative or
positive. Suggest the strategy your company will use to mitigate any negative
issues, and to ensure any positive claims are true.
5.
d.
Many beverage products
have negative health impacts on certain segments of a population (e.g.,
children, pregnant mothers, etc.). Suggest your company’s plan, through
advertising, distribution, and / or other methods, to target and reach only
appropriate market segments.
3.
Format your assignment
according to these formatting requirements:
a.
Cite the resources you
have used to complete the exercise. Note: There is
no minimum requirement for the number of resources used in the exercise.
b.
Be typed, double
spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; references must follow APA or school-specific format. Check with your
professor for any additional instructions.
c.
Include a cover page
containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are
not included in the required page length.
Section 2: Business Plan Financials (MS Excel worksheets template)
4.
For year one, revise
and submit the Income Statement, Cash Flow Projections, and Balance Sheet
sections from the “Business Plan Financials” MS Excel template (see: Course
Required Files in Week 1).
The specific course
learning outcomes associated with this assignment are:
·
Describe strategic
planning techniques used to formulate alternative strategies designed to
achieve stated business goals.
·
Create a plan to
implement a firm’s strategy and manage the change from current operations.
·
Analyze strategies for
exerting the internal leadership needed to drive the implementation of
strategic initiatives and improve operating excellence.
·
Use technology and
information resources to research issues in strategic management.
·
Write clearly and
concisely about strategic management using proper writing mechanics.
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